The inbox is the new storefront. LeadsBox turns it into a sales system.
Across Africa, thousands of businesses sell through direct messages every day. LeadsBox reads the commercial signals inside those conversations and turns them into structured leads, follow-ups, payment records and next actions.
A customer sends a message at 11:48 p.m.
They ask whether an item is available, request a different colour, negotiate delivery and promise to pay the next morning.
For many businesses, that entire sales opportunity remains trapped inside a chat thread.
There is no lead record. No deal stage. No reminder. No invoice. By the following afternoon, the conversation may already be buried beneath dozens of new enquiries.
This is not a messaging problem. It is a revenue visibility problem.
LeadsBox is being built to solve it.
Commerce moved into conversations. Business software did not.
For a large share of small businesses across Africa, Instagram, WhatsApp and Telegram are not marketing channels on the side — they are the storefront, the sales desk, the customer-service line and the payment-coordination tool, all in one thread.
“The business is running on the conversation. The record of that business is not.”
A traditional CRM generally expects the opposite workflow: a person manually adds a contact, moves a deal between stages, and creates a follow-up task by hand. That works when leads arrive through a form. It breaks down when a lead arrives as "hey is this still available" at midnight, sandwiched between forty other messages.
LeadsBox starts from the conversation that already exists rather than asking a business to duplicate it into a second system. It observes the DM threads a business is already having and extracts the commercial state directly from them — product, price, stage, and what needs to happen next.
From an ordinary message to a structured opportunity
A single DM, followed all the way through to a tracked opportunity.
Demonstration data — illustrative conversation, not a real customer.
- 1
Message arrives
A customer sends a DM on Instagram, WhatsApp or Telegram.
- 2
Intent identified
LeadsBox reads the message in context to recognise buying intent.
- 3
Details extracted
Product, price and payment status are pulled from the conversation.
- 4
Lead created or updated
A structured record is created or an existing one is updated.
- 5
Next action determined
LeadsBox works out what should happen next in the deal.
- 6
Follow-up or invoice prepared
A reminder is scheduled or a draft invoice is prepared.
- 7
Owner sees the opportunity
The deal appears in a clear, revenue-focused pipeline view.
Not another shared inbox
LeadsBox is designed around a different starting point than most messaging tools built for businesses.
Conventional messaging tools
- Centralise conversations in one place
- Assign messages to team members
- Send broadcasts to contact lists
- Run predefined chatbot flows
- Require manual tags and pipeline updates
- Report on message activity
LeadsBox
- Interprets ordinary human sales conversations
- Identifies commercial intent as it appears
- Builds structured lead records automatically
- Tracks deal and payment state
- Detects stalled opportunities
- Suggests the next action
- Reports pipeline and revenue signals
A sales day, reconstructed automatically
A fashion business receives 83 messages across Instagram and WhatsApp in a single day. Some people ask only for the price. Some are ready to buy. One customer requests six pieces for an event. Another says payment will arrive after work. Three conversations need a follow-up.
Without LeadsBox
Those opportunities depend on the owner remembering every thread — which ones were quoted, which promised payment, which went quiet.
With LeadsBox
The owner opens one view showing:
- Serious prospects
- Products requested
- Quoted values
- Pending payments
- Overdue follow-ups
- Draft next messages
Built for businesses that already sell through conversation
LeadsBox is built around how African SMEs actually operate, rather than asking them to adopt a heavyweight sales-software workflow designed for a different kind of business.
- Mobile-first commerce, run from a phone rather than a desktop
- Informal, frequently changing product catalogues
- Negotiated pricing rather than fixed checkout prices
- Bank-transfer payment confirmations sent as chat messages
- Conversations that mix English with local expressions
- Sales spread across more than one chat app at once
- Owners who need visibility without constant manual data entry
Some of these realities — like voice notes or additional local payment rails — describe the direction LeadsBox is built toward, not a claim that every format is fully supported today.
Business conversations require business-grade trust
A few principles guide how LeadsBox is meant to handle business conversations.
The business controls the connected workspace
Access to a connected Instagram, WhatsApp or Telegram account belongs to the business that connects it.
Only what the service needs is processed
LeadsBox processes conversation data to provide lead tracking, follow-ups and invoicing — not for unrelated purposes.
Conversations are not sold for advertising
Customer conversation data is not sold to third parties for advertising purposes.
Access is restricted and auditable
Team access to a workspace is scoped to that workspace and tied to individual accounts.
Businesses can disconnect at any time
A connected channel can be disconnected by the business that owns the workspace.
External providers are disclosed
Where third-party AI or infrastructure providers are used to deliver the service, this is disclosed in the privacy policy.
Retention and deletion specifics are covered in full in the privacy policy. Read the privacy policy →
The next CRM may build itself
The traditional CRM starts with a database and asks people to maintain it.
LeadsBox starts with the conversations where commerce already happens and builds the commercial record from them.
As the system learns the structure of those conversations, it is designed to help businesses see which products are generating demand, which opportunities are stalling, which customers need attention, where revenue is being lost, and what action should happen next.
Your next customer may already be in your inbox.
LeadsBox helps turn customer conversations into leads, follow-ups and visible revenue.